Reflections and Gratitude: A Look Back at 2024
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Good morning, everyone.
As I woke up today to the most beautiful day here in the Cape Winelands, I felt an overwhelming sense of gratitude. Living amidst such natural beauty and being surrounded by incredible people is truly a blessing.
Looking back on 2024, I am humbled by how far we’ve come. This year marked some major milestones for The Boutique Franschhoek—we launched our online store, making it easier for our customers to shop our curated collections from anywhere, and we introduced our signature store fragrance. There’s just something so captivating about a beautiful scent—it sets the tone, evokes emotions, and completes the experience.
A Heartfelt Thank You
As we step into 2025, I want to take a moment to express my heartfelt thanks to everyone who made 2024 a remarkable year:
• To our local clients: Your loyal support keeps us inspired and motivated. Seeing you return time and again means the world to us.
• To our visitors: Whether you popped in once or have made it a tradition to visit us whenever you’re in Franschhoek, your energy and interaction bring a special magic to our store.
• To our international clients: Thank you for continuing to include us in your Franschhoek experience. Knowing you make a point to return to us each time you visit is truly special.
I also want to extend my gratitude to our suppliers and designers. Your exquisite creations make curating our store a dream. We love showcasing your work and sharing it with our clients.
To my business partners, Charlotte and Mauritz: You’re the best team anyone could ask for. Charlotte, as the face of our store, your warmth and style make every visit memorable. Mauritz, your behind-the-scenes support ensures everything runs seamlessly. Thank you both for being extraordinary partners—and parents.
Cindy, we love you—me and every single one of our clients. Your styling magic transforms wardrobes and confidence. And Jo, welcome to our team! We’re so excited for what lies ahead in 2025.
Here’s to 2025
With the new year, I feel a renewed sense of excitement and adventure. To all our clients—whether you’re local, a visitor, or from across the globe—we can’t wait to welcome you back in-store or online.
Thank you for being part of our journey. Here’s to a fabulous 2025 filled with beauty, style, and connection.
Warm regards,
Ilsje de Beer
The Boutique Franschhoek